Ben Eitelberg : Co-Founder

Ben brings his passion for people and the environment, drawing from his experiences across multiple and very diverse career paths. Following a career in a demanding corporate world, he is a Triathlon New Zealand accredited and XTERRA certified coach, operating his endurance sports and plant-based nutrition coaching business Fitness Locker.


As an athlete, Ben has represented both South Africa and New Zealand in triathlon for a number of years and now continues to compete in ultramarathon running and swimrun events. With a Vegan Nutritionist Diploma, he is an advocate for a whole food plant-based lifestyle a passionate proponent for responsible, ethical and healthy living.


Based in Auckland, New Zealand, Ben regularly travels the country exploring new trails whilst influencing change at training camps, nutrition workshops and expos/festivals.

Emma Strutt : Co-Founder

Emma is an Accredited Practising Dietitian, Fellow of the Australasian Society of Lifestyle Medicine, a qualified yoga teacher (200hrs) and has completed the eCornell Certificate in Plant-Based Nutrition. She is currently working towards post-graduate qualifications in climate change adaptation and is an ardent supporter of sustainable development, eco nutrition and a whole food plant-based lifestyle, having followed this approach for over a decade. 

Initially working within the hospital system, Emma now runs a private practice, greenstuff nutrition, based in Boonah, south-east Queensland, Australia. She has also worked as a Research Assistant at a Queensland medical research institute, so loves taking a deep dive into nutrition research!

Emma also serves as lead QLD Dietitian and Advisory Council member for health promotion charity Doctors For Nutrition.