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Ben Eitelberg : Co-Founder

Ben brings his passion for people and the environment, drawing from his experiences across multiple and very diverse career paths. Following a career in a demanding corporate world, he is a Triathlon New Zealand accredited and XTERRA certified coach, operating his endurance sports and plant-based nutrition coaching business Fitness Locker.


As an athlete, Ben has represented both South Africa and New Zealand in triathlon for a number of years and now continues to compete in ultramarathon running and swimrun events. With a Vegan Nutritionist Diploma and a Sport for Sustainable Development Certificate, he is an advocate for a whole food plant-based lifestyle and a passionate proponent for responsible, ethical and healthy living.


Based in Auckland, New Zealand, Ben regularly travels the country exploring new trails whilst influencing change at training camps, workshops and expos/festivals.

Emma Strutt : Co-Founder

Emma is an Accredited Practising Dietitian, Fellow of the Australasian Society of Lifestyle Medicine, a qualified yoga teacher (200hrs) and has completed the eCornell Certificate in Plant-Based Nutrition. She is currently working towards post-graduate qualifications in climate change adaptation and is an ardent supporter of sustainable development, eco nutrition and a whole food plant-based lifestyle, having followed this approach for over a decade. 

Initially working within the hospital system, Emma now runs a private practice, greenstuff nutrition, based in Boonah, south-east Queensland, Australia. She has also worked as a Research Assistant at a Queensland medical research institute, so loves taking a deep dive into nutrition research!

Emma also serves as lead QLD Dietitian and Advisory Council member for health promotion charity Doctors For Nutrition.